Understanding your technology is important but understanding why it’s critical to the success of your business is everything.
Registered a business or company name? Now register a trade mark – it’s the only way to really own your name.
In 2018 the Google brand was valued at over $132 billion – are your key brands protected?
10.5% of Australian standard patent applications filed in 2018 by Australian entities were from W.A. (IP Australia). Do you have an IP strategy that ensures you're benefiting from patents?