Understanding your technology is important, but understanding why that technology is critical to the success of your business, that is everything

O’Sullivans is a life-raft of commercial and practical IP advice in an ocean of legal jargon and IP hype.

Registered your brand as a domain name? Now register a trade mark – it’s the only way to really own that brand

Over 80,000 trade mark applications were filed in Australia in 2023 (according to IP Australia).  Are you protecting your key brand assets by registering them as a trade mark?