Almost 80,000 trade mark applications were filed in Australia in 2018. Are you protecting your key brand assets by registering them as trade marks?
Almost 30,000 standard patent applications (IP Australia) were filed in Australia in 2018. Are you using patents to secure your long term competitive advantage?
Over 1,240,000 registered design applications were filed worldwide in 2016 (WIPO) – are you using your IP to get on the front foot?
Strong IP protection is important – but it’s only one component of commercial success. Let us give you the full picture.