Understanding your technology is important, but understanding why that technology is critical to the success of your business, that is everything
Over 31,000 standard patent applications (IP Australia) were filed in Australia in 2023. Are you using patents to secure your long term competitive advantage?
Registered a business (ABN) or company (ACN) name? Now register a trade mark – it’s the only way to really own that name
Over 80,000 trade mark applications were filed in Australia in 2023 (according to IP Australia). Are you protecting your key brand assets by registering them as a trade mark?